The value-added services launch team for MSPs
From idea to live service, and on into the running of it.
Most MSPs know which services they would like to add. What is usually missing is the team to define, price, build and launch them alongside the day job. We step in as that team: product, commercial and digital capability, working together, on demand.
Adding services is harder than choosing them
The ideas are rarely the problem. Getting them defined, built and sold is.
The list never gets shorter
Ideas for new services sit on a list because nobody owns them, and the day job always wins.
Launches stall between teams
Product, sales, billing and support each assume someone else is doing the part that is missing.
Services go live but do not sell
The service works, but there is no page, no buying journey and no story your salespeople can tell.
Three capabilities, one team
Each of us has launched services from inside a service provider. Together we cover what a new service needs, without you hiring three roles to find out.
Product and architecture
Which services to add, how they are built and how they are priced, with the technical depth to make them work.
Commercial and process
The proposition, the sales enablement and the processes that let your business sell and support a new service.
Digital and customer journey
The website, the buying journey and the automation behind an order, so a service is easy to find and easy to buy.
From idea to live service, then beyond
We do not stop at a plan. We stay through the build and the launch, so a service reaches customers rather than ending up in a document.
Ideate
Find and shortlist the services worth adding, from your customers, your suppliers and your gaps.
Validate
Test the demand and build the business case before you commit budget or people.
Define
Proposition, packaging, pricing and margin, including supplier or partner terms.
Build
Operational readiness across provisioning, billing and support, plus the website and buying journey.
Launch
Sales enablement, go-to-market and your first customers on the service.
Then keep it improving
OptionalOnce a service is live, we can stay on to run its lifecycle: measure what is selling, refine the proposition and pricing, bundle what works together and retire what does not earn. Or we hand over a service your team is ready to run. Your choice.
Services MSPs typically add
These are examples, not a menu. The method works for any service you could run.
Every service we launch is productised
A fixed scope, a clear price and a named owner, so the service can be sold repeatedly without being reinvented each time.
It is the same method used to help IT and technology firms package the work they already repeat. If your own team delivers work that keeps being re-scoped, the two fit together: new services launched properly, and existing ones turned into offers.
Where this has been done before
Launches from our product lead's portfolio, written up in full.
New Product Introduction at a regional broadband altnet
Built the product function from nothing and launched five products in eight months, from connectivity to value-added services.
Read the case studyConverged Infrastructure as a Service
Turned a hardware blueprint into a consumption product that partners could price and sell.
Read the case studyOnDemand CX
A reference architecture and self-serve pricing tool that brought an enterprise product onto a hosted platform for the first time.
Read the case studyStart here
Which services should you add first?
A short portfolio review looks at your customers, suppliers and gaps, and returns a shortlist of services worth launching, with the case for each.
It starts as a free scoping conversation. A structured review is a fixed-price piece of work you own, whether or not we go further. How we work together after that is agreed to suit how you buy.