New Products & Value-Added Services
Launching new products into your portfolio, cleanly and profitably
Most businesses that sell connectivity, platforms or managed services reach a point where the core offer is commoditising and the next revenue has to come from somewhere else. I help you decide what to add, build the commercial model behind it, and get sales, support and operations ready so it earns from day one. It works for value-added services, partner and reseller offers, and any new product, tech or not.
What this engagement covers
A practical breakdown of what's typically included, so you know what to expect. Scope is always shaped to your context.
- Portfolio strategy and an 18-month roadmap for new and value-added services
- A repeatable new product introduction framework your team can run
- Proposition, pricing, packaging and margin model per product
- Supplier, reseller and partner commercial terms
- Operational readiness across sales, support, billing and provisioning
- Order-to-live automation requirements, including CRM and supplier APIs
- Launch plan, sales enablement and success measures
- Portfolio review: bundling, upsell and what to retire
Typical outcomes
The results I typically focus on delivering through this engagement. Not every item applies to every project.
- New products launched faster, and repeatably
- Higher ARPU from services sold into the existing base
- Commercial models that protect margin
- Sales and support confident on day one
- A portfolio that grows without adding operational mess
- Less reliance on supplier-led product decisions
How I deliver results
A pragmatic approach that adapts to your context while keeping focus on tangible outcomes.
Scope
Decide what is worth adding. Which services fit your customers, your margins and your operations, and which ones only look good on a slide.
Design
Shape the proposition, pricing, packaging and supplier or partner terms so the numbers work and the story is easy to sell.
Prepare
Get sales, support, billing and provisioning ready, including the automation, so nothing stalls once orders start coming in.
Launch and refine
Launch with a clear owner and a few early signals to watch, then keep improving the portfolio, including retiring what does not earn.
Adding value-added services to your own portfolio?
Most MSPs know which services they want to add. What is usually missing is someone to define, price, build and launch them alongside the day job. I lead that work from idea to live service, and can keep it improving afterwards.
Ideate
Shortlist the services worth adding, from your customers, suppliers and gaps.
Validate
Test demand and build the case before you commit budget or people.
Define
Proposition, packaging, pricing and margin, including partner terms.
Build
Provisioning, billing, support, and the website and buying journey.
Launch
Sales enablement, go-to-market and your first customers live.
Then keep it improving
OptionalOnce a service is live, I can stay on to run its lifecycle: measure what is selling, refine the proposition and pricing, bundle what works together and retire what does not earn. Or I hand over a service your team is ready to run. Your choice.
Just me
The quickest way to start. I lead the launch and work with your own commercial, operations and web teams for the parts only they can do.
Me plus a team
For launches where you would rather not stretch your own people. Commercial and digital specialists join me, so the whole launch is covered end to end.
Same plan and same lead either way. How we work together is agreed up front to suit how you buy.
Services MSPs typically add
Examples, not a menu. The method works for any service you could run.
Where I have done this before
Real work behind this service, written up in full on the portfolio.
New Product Introduction at a regional broadband altnet
Built the product function from nothing and launched five products in eight months, including connectivity, 4G and value-added services.
Read the case studyConverged Infrastructure as a Service
Turned a capex blueprint into a consumption product partners could price and sell.
Read the case studyStart with discovery
Which new products are actually worth launching?
Before you commit to a launch, a discovery session looks at your portfolio, your margins and your operations, and tells you what to add first and what to leave alone.
A scoping call is free. A structured portfolio assessment with a prioritised roadmap is a fixed-price piece of work you own.